Fiji named ‘Hottest Destination’ in 2017

Fiji scooped up a top award at the 29th Annual Virtuoso Travel Week conference, being named the Hottest Destination for 2017. This was announced by International luxury travel network Virtuoso®. The award recognises Fiji as the destination with the highest year over year growth within the Virtuoso Network.


Tourism Fiji received the award on August 13th, 2017 at The Bellagio Resort in Las Vegas. The accolade is a true honor, given that only a very small fraction of the network’s 1,700 partners were recognized at Virtuoso Travel Week.

“We are thrilled to accept the award for Hottest Destination of the Year from Virtuoso, and see this as a testament to the hard work we have dedicated to the North American market over the past several years,” said Ruth Daly, Regional Manager of North America for Tourism Fiji. “We’re anticipating much more success in the market as Fiji continues to build new resorts and create offerings to accommodate the record-breaking number of guests visiting the islands from the North America.”

“Fiji Airways is delighted that an organization as prestigious as Virtuoso would recognize Fiji with this award,” stated Stroebel Bekker, Regional General Manager for North America, Fiji Airways. “In the past year, Fiji Airways has shown its commitment to growing the North American market by adding year-round service from San Francisco to Fiji, in addition to our existing daily non-stop service from Los Angeles and 3-time weekly service from Honolulu, making the destination ever more accessible to more American travelers.”


Fiji Airways and Tourism Fiji will continue to work together to offer guests the best South Pacific vacation experience.

About Tourism Fiji

Tourism Fiji is the destination marketing arm of the Fijian government responsible for promoting Fiji as the ideal destination for both leisure and business travelers from across the globe. Tourism Fiji has an established presence in eight key markets around the world and its activities include advertising, public relations, media initiatives, trade shows and tourism industry programs, all designed to showcase the islands of Fiji.

About Fiji Airways

Founded in 1951, Fiji Airways Group comprises of Fiji Airways, Fiji’sNational Airline and its subsidiaries: Fiji Link, its domestic and regional carrier, Pacific Call Comm Ltd, and a 38.75% stake in the Sofitel Fiji Resort & Spa on Denarau Island, Nadi. From its hubs at Nadi and Suva International Airports, Fiji Airways and Fiji Link serve 69 destinations in 15 countries (including code-share). Destinations include FijiAustraliaNew Zealand, the US, Canada, the UK, Hong KongSingaporeIndiaSamoaTongaTuvaluKiribatiVanuatu and Solomon Islands. The Fiji Airways Group brings in 64 percent of all visitors who fly to Fiji, employs over 1000 employees, and earns revenues of over FJD$815 million (USD $390m). Fiji Airways rebranded from Air Pacific in June 2013.