Taking the next step in growth – PT&I Digital Tourism

Over 45 tourism operators attended a PT&I Digital Tourism workshop delivered by Pacific Islands Trade & Invest (PT&I) in Port Villa, Vanuatu. The tourism sector is one of the world’s fastest growing industries and in the Pacific Islands it is recognized as an important driver of economic growth and employment opportunities.

The way international tourists make travel decision is changing. An increasing amount of tourists are using the internet as their main source of information, deciding what to do and where to stay using their phone, tablet or computer.

PT&I identified a gap in how local pacific operators access the tourist market. PT&I saw a need to upskill local tourism operators in their knowledge of digital marketing and provide practical steps to help Vanuatu tourism operators sell more rooms and improve their profitability.

PT&I Digital Tourism workshop covered the following topics to help Vanuatu tourism operators enhance their digital presence.

  • Understanding the accommodation buying cycle
  • Leveraging your website to drive more direct sales
  • Instant booking capability
  • Online third party distribution

Social Marketing

  • Outsourcing

“The future of the travel and tourism industry is online – and regardless of where they are in the world, businesses in the sector need to have an online presence to succeed,” said Manager – Investment & Tourism at Pacific Island Trade & Invests Sydney Office, Chad Morris.

Pacific Islands Trade & Invest is committed to creating good jobs in the Pacific. In 2012, Pacific Islands Trade & Invest (PT&I) partnered with SPTO and WHL Group to launch the first phase of PT&I’s Tourism Promotion programme. Since then, the initiative has helped build 279 websites and generated more than AU$6.4 million in online bookings for tourism operators in the Pacific Islands.

The workshop was facilitated through the Vanuatu Department Of Tourism.