Vanuatu’s leading boutique Coconut Oil producer, Tanna Farms, is set to hit television screens across New Zealand this coming Sunday (October 8th).
A film crew from New Zealand’s iconic television series, Country Calendar, travelled to Vanuatu in July this year to film a documentary feature about Tanna Farms. The filming took place in the capital Port Vila and island of Tanna.
Tanna Farms Director, Jono Bushell, said the opportunity that this documentary presents to Tanna Farms and Vanuatu, cannot be under estimated.
‘This is by far the biggest marketing boost we have ever had. We hope that the exposure the show gives, will directly impact sales, bring awareness to what is involved with producing our Coconut Oil and the good that we’re trying to do.
‘Country Calendar is a program that kiwis love in New Zealand and we are hugely excited for what it could mean for our business, and for that matter, Vanuatu! We hope Coconut Oil lovers will rally behind us and support us as much as they can. It will definitely put Vanuatu on the map for New Zealander’s who don’t know about the destination.’
Preparation for the show was extensive with filming first taking place in Blenheim, New Zealand, before the crew and the Bushell family flew out to Vanuatu to complete the film shoot.
‘The crew filmed us in Blenheim where we talked about the RSE workers and the association with Vanuatu, before flying out to Port Vila to film our packaging plant. We then headed to Tanna to our operation down there,’ said Jono. ‘We are very excited about sharing the footage with our Vanuatu family as soon as we can. There will be a number of familiar faces with many Ni-Vanuatu workers featured throughout the shoot.’
Country Calendar is New Zealand’s longest running television series (Started in 1966). The half hour show airs on Sundays at 7pm, showcasing stories of passionate kiwis doing great stuff in rural New Zealand. It is a rare occasion that Country Calendar producers approve a film shoot off shore and the Tanna Farms team were hugely grateful for the assistance and generosity of the Vanuatu Tourism Office, Air Vanuatu and Holiday Inn Resort Vanuatu.
‘It is fair to say that without the guidance and assistance from the VTO that it’s unlikely this film shoot would have gone ahead,’ said Jono. ‘We are very grateful for everyone’s support and VTO for jumping on board when we presented them with this opportunity.’
Tanna Farms has exported to New Zealand since 2015 and grown from a small online business to being stocked at more than 50 retailers in the country.
Jono said there is still a long way to go though, ‘It’s great to see the growth over the last two years but we still have a lot more to achieve. Country Calendar is the perfect platform for us to show people why they should choose our product over that of our competitors, we hope it works.’